3 E'S of Professional Education at JICM

You have to dream …before your dream can come true Our endeavor at JICM is to train students to the best of their ability, providing them pragmatic training to make them employable in the field of Marketing Communication Management

REMINISCING JICM

Down memory lane, reminiscing JICM, I just cannot resist the gush of my emotions. It was raining incessantly when we inaugurated JICM, Bhopal on 23rd July, 2009. The infrastructure was almost complete, but tit-bits yet to go.

Students, faculty, staff members, my colleagues Rajiv, Abhishek, Sanjeev and I were standing still before the front office-gate, when two of our founder students Mr. Vishwendra Singh Parmar and Ms. Swati Soni cut the ribbon to set the ball rolling at JICM. 24 committed students with great trust on JICM, looked upon me with great expectations to make their lives worthwhile and their dreams fulfilled.

These students had great trust on me. I salute their trust bestowed in JICM. JICM will ensure that these students are well groomed, well educated and well trained by the best of professional faculty which India offers and are finally well placed in their desired destinations. While raising JICM, I always imagined to bring the best of Communication and Management School together, where communication plays the anchoring role. To make this happen, I visited many C-Schools and B-Schools in India and abroad to assimilate the best of both the worlds. I finally decided that JICM should have in-house practice facilities with the best of industry faculty teaching so that students can simultaneously practice what they learn from these maestros.

This is how the 1st Practice School for Communication Management came into existence in India. In JICM, students will master the Science of Marketing Communication Management which our industry needs today. They will be trained to develop the ability to see beyond the obvious. To provide practice to our students, JICM is the only school in India to have an in-house advertising agency and monthly newspaper “COMMA” that trains students by working on live projects.


IMPORTANCE OF COMMUNICATION

Communication is the foundation of all relationships and interpersonal working. It involves the mutual exchange of information, and is therefore, central for team functioning. The most direct form of communication is active listening, speaking, communicating through written message and non-verbal communication. In short, communication is a process by which we assign and convey meaning in an attempt to create shared understanding.

All over the world, Communication is considered as the means of developing and expressing our inherent abilities, because in each one of us there is a hope and dream which when fulfilled can be translated into a benefit for everyone. I believe honourable nations emerge when citizens build their ability to excel and communicate it to develop shared understanding for the larger benefit of the society.

3 E'S of PROFESSIONAL EDUCATION

JICM philosophy encompasses 3 E'S of Professional Education i.e.
Education
Employment
Employability

Enacting the philosophy we always take in account the clear distinction between Quantity v/s Quality and Excellence v/s Inclusion. Understanding it fully well that “Good is not the enemy of Great” we groom both category of students with the same spirit and zeal. At JICM we recognize that students are not born adult, one has to develop and grow adult, and only care, inculcation of knowledge and practice can make them perfect in their chosen field.

Our endeavor at JICM is to develop employability of our students so they become readily employable. To accomplish this very objective, we conduct personality grooming sessions at regular intervals and post all our students for summer training in renowned companies like Ogilvy, Times of India, Pedilite, Dainik Jagran, Reliance, Docomo, Radio Mirchi etc. In its very first year JICM had constituted a placement cell and this month we will be opening a Placement Liaison Office at Mumbai as well. JICM will ensure that all students get placements in their chosen fields.

BE ORIGINAL AND REMAIN FRESH

We realize at JICM that young minds are more impressionable than mature minds. These young people are beautiful people with beautiful minds. They are pristine and that is precisely what we care for while guiding them towards the right-fruitful direction with our experience because I understand “A child miseducated is a child lost”. We at JICM teach these beautiful minds to be ORIGINAL. As original is always fresh and fresh only has a shelf life. The main essence of mastering Communication is to “think fresh and create fresh”, because in the Communication world only the freshest survives.

At JICM, we tell our students never-ever let any of your tiny ideas die young. Try to explore it at its full length, try to apply it to current situations and see if something refreshing can be brewed out of it because “You have to dream….. before your dream can come true”.

JSWS MISSION

Jagran Social Welfare Society (JSWS), the promoting body of JICM, has its mission, making world class quality education more accessible and affordable so that more students can pursue their dreams. It is a mission we believe that will help make the world a better place. Demand for professional education continues to grow, often outpacing supply around the world. The centre of our vision is value-defined by our students and those who employ them. Career oriented degrees delivered with international perspective will help JICM students achieve a return on their education investment in a global market place.

JICM success is measured by the fact that when our students succeed, the country will prosper and the society will benefit.

My heartfelt congratulations on the successful completion of one year of JICM operations.

Hari Mohan Gupta
CHAIRMAN
JAGRAN SOCIAL WELFARE SOCIETY
Bhopal